I’m flower obsessed and want you to join the fun!

Meet Ellen

I love working as a florist and running my business, Local Color Flowers, founded in 2008. I've built a community of flower friends at my shop over the years through events like my open studio, book club, weekly drop-ins, design challenges and more. I'm now expanding that community online at FlowerMore where flower growers become better designers. I also offer classes online, a free weekly newsletter and videos on my YouTube channel.

I’ve been a member of the Association of Specialty Cut Flower Growers since I started my business. I was the first florist to win their prestigious Allan M Armitage Leadership award in 2016 for my commitment to local flower sourcing. I am an MBA graduate with years of business experience before I became an entrepreneur. I’m also not afraid to get my hands dirty with farming on my resume. I’m obsessed with flowers and love leading the conversation.

What I do

Lead a flower community

I host FlowerMore, a supportive online community of flower growers who want to become better designers. We help each other level up our skills to build our business and enjoy flowers more.

Share my obsession

I write a free weekly newsletter and make weekly YouTube videos all about flowers. I also offer online classes for floral professionals focusing on local sourcing.

Talk about flowers

I take my show on the road. I offer sustainable floral design demonstrations and speaking engagements about my local sourcing business model.

 Contact

  • ellen@locoflo.com