Hello flower friends!
Get MORE flowers in your life!
Hi! I’m Ellen. I’ve been a florist for over 15 years. Now I’m sharing all of the knowledge and stories from my flower adventures online and in-person. Join me and my flower friends:
Newsletter
Join over 6,500 other flower people. Subscribe to my FREE weekly newsletter FlowerNerd! I write weekly plant profiles, pro design tips, behind-the-scenes adventures and more!Videos
Subscribe to my YouTube channel. I make new videos every week demonstrating sustainable floral design plus pro tips.Classes
Take my online classes hosted by The Gardener's Workshop: Preparing to Sell to Florists and Growing Your Business with Local Flower Sourcing.Community
Join FlowerMore, my online community of flower growers who want to become better designers. We have design challenges, meet-ups (online and IRL), daily connections and MORE!
Build skills with flower friends on FlowerMore! We help each other level up through challenges, book club meetings, color exploration and sharing our work for constructive critique.
Choose your starting point
Free resources to begin your flower adventure with me!
Subscribe to FlowerNerd - A Weekly Newsletter
Free
FlowerNerd digs deep into the specialty cut flower world. I write plant profiles, behind-the-scenes looks at florist life, adventures visiting farms and gardens, floral events and news.
It’s a newsletter for flower people
Six Elements of Floral Design: Make Pro Style Arrangements
Free
Go from newbie to pro. In this guide I show the six elements I use in my shop to make all of my vase and bouquet arrangements. These are the fundamentals for a professional looking arrangement.
How to Make Money Working as a Florist
Free
Watch my free video where I evaluate florists’ revenue sources: how profitable, how difficult, barriers to entry, and more. Whether you are starting your business or looking to expand, this video will help you to decide what income streams are best for your florist enterprise.
